INSIGHTS | Kollective Influence

Zixiao Li

Apr 12, 20222 min read

Don’t Call Me Queen. I Am A Woman.

Despite the recent outbreak of Covid-19 in a few cities, the 2022 Queen’s Day shopping festival continued to break records. On February...

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Dongzi Zhao

Mar 9, 20222 min read

How to Make Your Brand Stand out on Queen's Day?

Queen's Day has become an emerging shopping festival in China, It's a perfect opportunity for brands to raise their brand awareness.

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What Are Brands & Influencers Doing During the Pandemic?

Zixiao Li

Oct 17, 20201 min read

What Are Brands & Influencers Doing During the Pandemic?

As though Covid-19 has brought about a suspension to almost every business and a lockdown to almost everybody including the influencers,...

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What Content Shall I Put on Douyin, Bilibili, RED?

Zixiao Li

Oct 13, 20202 min read

What Content Shall I Put on Douyin, Bilibili, RED?

Short video (usually less than 5 mins in length) has become the leading content format on Chinese social media platforms. RED recently...

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What Should Brands Be Aware of When Working with Bilibili Influencers?

Zixiao Li

Oct 7, 20201 min read

What Should Brands Be Aware of When Working with Bilibili Influencers?

Last month, Bilibili and DT Caijng co-released the 2020 Video Trend Insight Report which indicated the overall trend that video platforms...

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Zixiao Li

Sep 29, 20201 min read

How Much Money My Brand Needs to Spend in Order to Succeed in China?

With its $4-billion-worth pre-IPO round, Perfect Diary has leaped to the top among all Chinese cosmetic brands. Chinese Marketer Doris...

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How Should Influencers Protect Themselves When Working with Brands?

Zixiao Li

Sep 25, 20202 min read

How Should Influencers Protect Themselves When Working with Brands?

In Alexandra Mondalek’s recent article, she talked about how influencers have long been at a disadvantage when working with brands...

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What the WeChat Ban Means for Brands Entering China Market?

Zixiao Li

Sep 23, 20201 min read

What the WeChat Ban Means for Brands Entering China Market?

As the U.S. Commerce Department announced Friday that the WeChat ban would take effect Sunday, individuals and businesses whose daily...

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Zixiao Li

Sep 16, 20202 min read

From Mulan's Opening in China: As A Brand, How To Be Loyal, Brave, True?

After almost three years of planning and waiting, Disney’s live-action Mulan has finally been released in Chinese movie theaters this...

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Xiaofeng Gu

Jul 17, 20192 min read

Lululemon, "Bat Fried Rice", and Protecting Brand Image Amidst Controversy

With blurred lines between home-life and work-life during the COVID-19 quarantines, brands are placing new expectations on employees to...

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Wellness Is the New Luxury After COVID-19 for China

Xiaofeng Gu

Jul 17, 20191 min read

Wellness Is the New Luxury After COVID-19 for China

Changing consumer tastes due to COVID-19 shift demand from luxury to athleisure in early 2020. COVID-19 and recent recessions have...

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China’s Influencer Fatigue is Real. What Should Brands Do?

Xiaofeng Gu

Jul 17, 20194 min read

China’s Influencer Fatigue is Real. What Should Brands Do?

China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. otivated by the earning...

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