Don’t Call Me Queen. I Am A Woman.
Despite the recent outbreak of Covid-19 in a few cities, the 2022 Queen’s Day shopping festival continued to break records. On February...
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Dongzi Zhao
- Mar 9, 2022
- 2 min
How to Make Your Brand Stand out on Queen's Day?
Queen's Day has become an emerging shopping festival in China, It's a perfect opportunity for brands to raise their brand awareness.
27 views0 comments
Zixiao Li
- Oct 17, 2020
- 1 min
What Are Brands & Influencers Doing During the Pandemic?
As though Covid-19 has brought about a suspension to almost every business and a lockdown to almost everybody including the influencers,...
56 views0 comments
Zixiao Li
- Oct 13, 2020
- 2 min
What Content Shall I Put on Douyin, Bilibili, RED?
Short video (usually less than 5 mins in length) has become the leading content format on Chinese social media platforms. RED recently...
28 views0 comments
Zixiao Li
- Oct 7, 2020
- 1 min
What Should Brands Be Aware of When Working with Bilibili Influencers?
Last month, Bilibili and DT Caijng co-released the 2020 Video Trend Insight Report which indicated the overall trend that video platforms...
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Zixiao Li
- Sep 29, 2020
- 1 min
How Much Money My Brand Needs to Spend in Order to Succeed in China?
With its $4-billion-worth pre-IPO round, Perfect Diary has leaped to the top among all Chinese cosmetic brands. Chinese Marketer Doris...
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Zixiao Li
- Sep 25, 2020
- 2 min
How Should Influencers Protect Themselves When Working with Brands?
In Alexandra Mondalek’s recent article, she talked about how influencers have long been at a disadvantage when working with brands...
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Zixiao Li
- Sep 23, 2020
- 1 min
What the WeChat Ban Means for Brands Entering China Market?
As the U.S. Commerce Department announced Friday that the WeChat ban would take effect Sunday, individuals and businesses whose daily...
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Zixiao Li
- Sep 16, 2020
- 2 min
From Mulan's Opening in China: As A Brand, How To Be Loyal, Brave, True?
After almost three years of planning and waiting, Disney’s live-action Mulan has finally been released in Chinese movie theaters this...
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Xiaofeng Gu
- Jul 17, 2019
- 2 min
Lululemon, "Bat Fried Rice", and Protecting Brand Image Amidst Controversy
With blurred lines between home-life and work-life during the COVID-19 quarantines, brands are placing new expectations on employees to...
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Xiaofeng Gu
- Jul 17, 2019
- 1 min
Wellness Is the New Luxury After COVID-19 for China
Changing consumer tastes due to COVID-19 shift demand from luxury to athleisure in early 2020. COVID-19 and recent recessions have...
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Xiaofeng Gu
- Jul 17, 2019
- 4 min
China’s Influencer Fatigue is Real. What Should Brands Do?
China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. otivated by the earning...
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