Xiaofeng GuJul 16, 20192 minLululemon, "Bat Fried Rice", and Protecting Brand Image Amidst ControversyWith blurred lines between home-life and work-life during the COVID-19 quarantines, brands are placing new expectations on employees to m...
Xiaofeng GuJul 16, 20191 minWellness Is the New Luxury After COVID-19 for ChinaChanging consumer tastes due to COVID-19 shift demand from luxury to athleisure in early 2020. COVID-19 and recent recessions have shifte...
Xiaofeng GuJul 16, 20194 minChina’s Influencer Fatigue is Real. What Should Brands Do?China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. otivated by the earning pot...
