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    What Are Brands & Influencers Doing During the Pandemic?
    Zixiao Li
    • Oct 16, 2020
    • 1 min

    What Are Brands & Influencers Doing During the Pandemic?

    As though Covid-19 has brought about a suspension to almost every business and a lockdown to almost everybody including the influencers, ...
    16 views0 comments
    What Content Shall I Put on Douyin, Bilibili, RED?
    Zixiao Li
    • Oct 13, 2020
    • 2 min

    What Content Shall I Put on Douyin, Bilibili, RED?

    Short video (usually less than 5 mins in length) has become the leading content format on Chinese social media platforms. RED recently jo...
    10 views0 comments
    What Should Brands Be Aware of When Working with Bilibili Influencers?
    Zixiao Li
    • Oct 6, 2020
    • 1 min

    What Should Brands Be Aware of When Working with Bilibili Influencers?

    Last month, Bilibili and DT Caijng co-released the 2020 Video Trend Insight Report which indicated the overall trend that video platforms...
    10 views0 comments
    How Much Money My Brand Needs to Spend in Order to Succeed in China?
    Zixiao Li
    • Sep 29, 2020
    • 1 min

    How Much Money My Brand Needs to Spend in Order to Succeed in China?

    With its $4-billion-worth pre-IPO round, Perfect Diary has leaped to the top among all Chinese cosmetic brands. Chinese Marketer Doris at...
    8 views0 comments
    How Should Influencers Protect Themselves When Working with Brands?
    Zixiao Li
    • Sep 24, 2020
    • 2 min

    How Should Influencers Protect Themselves When Working with Brands?

    In Alexandra Mondalek’s recent article, she talked about how influencers have long been at a disadvantage when working with brands becaus...
    13 views0 comments
    What the WeChat Ban Means for Brands Entering China Market?
    Zixiao Li
    • Sep 22, 2020
    • 1 min

    What the WeChat Ban Means for Brands Entering China Market?

    As the U.S. Commerce Department announced Friday that the WeChat ban would take effect Sunday, individuals and businesses whose daily wor...
    1 view0 comments
    From Mulan's Opening in China: As A Brand, How To Be Loyal, Brave, True?
    Zixiao Li
    • Sep 15, 2020
    • 2 min

    From Mulan's Opening in China: As A Brand, How To Be Loyal, Brave, True?

    After almost three years of planning and waiting, Disney’s live-action Mulan has finally been released in Chinese movie theaters this pas...
    24 views0 comments
    Lululemon, "Bat Fried Rice"​, and Protecting Brand Image Amidst Controversy
    Xiaofeng Gu
    • Jul 16, 2019
    • 2 min

    Lululemon, "Bat Fried Rice"​, and Protecting Brand Image Amidst Controversy

    With blurred lines between home-life and work-life during the COVID-19 quarantines, brands are placing new expectations on employees to m...
    8 views0 comments
    Wellness Is the New Luxury After COVID-19 for China
    Xiaofeng Gu
    • Jul 16, 2019
    • 1 min

    Wellness Is the New Luxury After COVID-19 for China

    Changing consumer tastes due to COVID-19 shift demand from luxury to athleisure in early 2020. COVID-19 and recent recessions have shifte...
    8 views0 comments
    China’s Influencer Fatigue is Real. What Should Brands Do?
    Xiaofeng Gu
    • Jul 16, 2019
    • 4 min

    China’s Influencer Fatigue is Real. What Should Brands Do?

    China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. otivated by the earning pot...
    6 views0 comments
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