In October 2018, Kollective Influence, along with Xing Media, were asked by Visit Beijing to create an influencer trip to promote the 144 Hour Visa Free policy. 

Invited a total of three top international travel influencers to visit Beijing and experience the city for 144 hours. 

Partnered with Youku to produce a video documentary featuring the influencer journey. 

The influencer Diana Marks shared her experience in China with her over 2.5 million followers on Instagram, Facebook and Twitter. The trip generated 18 social media posts and 12 Instagram stories, with over 15 million media impression 

In October 2018, Kollective Influence was tasked by Dyson to support the global launch of Dyson’s latest product – Airwrap. 

Kollective Influence invited four New York based Chinese influencers to attend the Global Launch press event in the city. The four influencers were the first group of Chinese influencers to see the product. They immediately shared the live updates with their followers through Weibo and Instagram stories.

Two influencers from the group also created detailed product review videos. The videos were released during first week of Airwrap’s launch in China, which generated over a quarter million impression within 24 hours.