OUR VISION

Kollective Influence is a cross-cultural marketing agency dedicated to connecting your brand with today’s global Chinese consumers.

Through innovative marketing tactics and channels, powered by authentic content and a rich network of Key Opinion Leaders (KOLs), we help brands navigate cultural and linguistic barriers to tell their stories consistently around the world.

 

OUR TEAM

With offices in California and China, Kollective Influence is strategically located in the cultural and economic capitals of the Pacific Rim, Our team of consultants provide a unique bi-cultural perspective in our approach to reach and engage global Chinese consumers.

U.S. OFFICE - LOS ANGELES

· Strategic Planning

· Client Services

· Research & Intelligence

· Talent Development

· Influencer Collaboration

CHINA OFFICE - SHANGHAI

· Public Relations

· In-Market Events

· Influencer Collaboration

· Social Media Operation

· Talent Development

· E-Commerce Operation (through partnership)

CHARLIE GU

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President & Founder

A native Chinese from Shanghai, Charlie has a deep understanding of Chinese culture with key insights on the diversity inherent within the different segments of the Chinese community.

 

With over a decade of professional experience in cross-cultural marketing, Charlie has provided strategic counsel to over a dozen retailers, luxury brands, travel destinations, and cultural institutions. He is often quoted by media outlets such as South China Morning Post, Jing Daily, and the New York Times as a China market expert.

 

Charlie frequently speaks at trade conferences and education seminars on topics related to China market development and Chinese influencer strategy.

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PARTNERS AND CLIENTS

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