Kollective Influence’s team of China market experts has over two decades of experience working with Global Chinese Consumers, an ever growing and increasingly demanding audience. We assist our international clients with their entry into the China market through the powerful content and influencer network. 

Charlie Gu

Co-Founder & CEO

A native Chinese from Shanghai, Charlie has a deep understanding of Chinese culture with key insights on the diversity inherent within the different segments of the Chinese community.


With over a decade of professional experience in cross-cultural marketing, Charlie has provided strategic counsel to over a dozen retailers, luxury brands, travel destinations, and cultural institutions. He is often quoted by media outlets such as South China Morning Post, Jing Daily, and the New York Times as a China market expert.


Charlie frequently speaks at trade conferences and education seminars on topics related to China market development and Chinese influencer strategy.